Redesigning the deal creation experience for curation platform
Redesigning product interfaces always excites me because it offers an opportunity to
rethink experiences with a fresh approach.
Summary
At Media.net, I redesigned an inventory curation interface Select, focused on making it simpler, more engaging, and easier to use. Collaborating closely with cross-functional teams and users provided valuable insights, and working hands-on as an individual contributor made the project especially rewarding.
Duration
Jan-April 2025
Role
Product Designer
Tools
Figma
Team
Select
Role & Responsibilities
As a designer I was an IC for this project. I had to collaborate with 2 senior product managers and the head marketplace operations. My role was to:
Research market & analyse competitors
User test & discover user insights
Brainstorm with the product managers and developers.
Wireframe & validate
High-Fidelity Design, define design tokens & comply with accessibility standards
Select Curation Platform
Business Model
Advertisers rely on agencies to reach the right audiences, and agencies need strong insights for better ROI. Curators play a key role by creating targeted inventory packages tailored to campaign needs.
Platform
Media.net’s curation platform Select helps curators create targeting deals, view impressions insights, and manage inventory efficiently, enabling agencies to discover and buy quality publisher inventory.
Problems
Inefficient Deal
Creation
Deal creation involved multiple filters, increasing complexity and taking an average of 4.5 minutes.
Lower Platform
Adoption
The overly functional interface lacked clarity, increasing
the learning curve for curators and reducing platform adoption.
Reduced
Partnership
Growth
The unintuitive experience discouraged curator onboarding and potential partnerships.
Goal
How might we make deal creation
quicker and easier for curators?
We aimed to deliver a more engaging and intuitive interface for our curators. The approach began with refining UX details, followed by a full design revamp. Our primary success metric was reducing the time required to create a deal.
Design Research
My first step was to gather the pain points of the users. I conducted 5 user interviews on meet calls by observing how they are performing a given task.
Insights from these interviews helped me understand opportunities which I can leverage while redesigning the interface. Users were also happy with some features in the current interface which I had to retain no matter what.
Impact
33% Reduction in creation time
Key Issues
From our research, we identified several UX gaps that were reducing deal creation efficiency and impacting curator productivity. These findings were synthesized into key themes, helping us prioritize the most critical issues and uncover opportunities for improvement.
Due to NDA restrictions, the complete case study is available upon request.
Contact: poojaputhran87@gmail.com
Designed by me. © 2026 Pooja Puthran